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sDESCRIPTION THIS HBR parapraxis STUDY INCLUDES BOTH THE type AND THE COMMENTARY. FOR TEACHING PURPOSES, THE reprinting IS ALSO AVAILABLE IN TWO OTHER VERSIONS: CASE STUDY ONLY, REPRINT R0504X, AND COMMENTARY ONLY, REPRINT R0504Z. Jim Hargrove, the marketing music director of $820 million Neptune Gourmet Seafood, is having a bad week. Neptune is the most upmarket player in the $20 billion industry, and the caller-up is doing everything it tush to preserve its premium image among customers. But Neptunes recent investiture in state-of-the-art freezer trawlers, along with new have a bun in the oven for regulations, is resulting in catches that be bigger than ever. Though demand is at an all-time high, the company is saddled with profusion inventory--and theres no happy chance in sight. Neptunes sales head, Rita Sanchez, has come up with two strategies that Hargrove feels would moderate the companys premium image: cut prices or launch a new mass-market brand. Not man y executives in the company ar in favor of cutting prices, but its clear that Sanchez is gaining backdrop in her bid to launch a low-priced brand. spirit worries aside, Hargrove fears that an inexpensive brand would cannibalize the companys premium line and razz the powerful association of seafood processors. How can he witness others to enamor to it the danger, too?

Commenting on this fictional case study in R0504A and R0504Z are Dan Schulman, the CEO of Virgin Mobile USA, a wireless set voice and data services provider; Dipak C. Jain, a prof of marketing and the dean of the Kellogg School of Management at northwest University; Oscar de la Renta, chairman, and Alexander ! L. Bolen, CEO, of Oscar de la Renta Ltd., the New York-based opulence goods producer; and Thomas T. Nagle, the chairman of the Strategic Pricing Group, a Massachusetts-based circumspection consultancy that specializes in pricing. Learning Objective: In this case, a company with a premium product line wonders how to call up excess inventory and a permanent supply increase. The...If you exigency to get a full essay, order it on our website: BestEssayCheap.com

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