Social Anxiety and Hierarchies

Social Anxiety and Hierarchies Social Anxiety Disorder Treatment and Therapy Print Social Anxiety Hierarchies A Pivotal Part of Behavior Therapy By Arlin Cuncic Arlin Cuncic, MA, is the author of Therapy in Focus: What to Expect from CBT for Social Anxiety Disorder and 7 Weeks to Reduce Anxiety. Learn about our editorial policy Arlin Cuncic Updated on April 06, 2019 Social Anxiety Disorder Overview Symptoms & Diagnosis Causes Treatment Living With In Children Siri Berting/Blend Images/Getty Images Social anxiety can be a debilitating condition, impacting your social life, family, and career. Depending on your form of anxiety, you may be nervous in all social situations or may only be triggered by very specific occasions. Social anxiety hierarchies are an ordered list of situations that trigger anxiety from least to most anxiety-inducing triggers. This process is an essential part of behavioral therapy.   Anxiety hierarchies help you verbalize the situation that frightens you in specific terms, such as the exact settings, number of people around you or your role. By breaking the situation down into steps, you can see exactly what portions of social settings make you nervous. The different stages give you a process of confronting your fears in a gradual and safe manner.   Determining Your Anxiety Hierarchy To determine your anxiety hierarchy, your therapist will work with you to establish a list based on situations that make you anxious. The most disturbing situation is placed on the bottom, the least disturbing at the top.   Once the list is determined, your healthcare provider will help you work through the list step by step until you reach the final stage.   Below is an example hierarchy for someone with social anxiety who gets nervous mingling at parties: Taking part in a one on one conversation with a friendEngaging in a one on one conversation with a casual acquaintanceEntering into a one on one conversation with an unknown personSmiling at people you dont know at a partyTalking with one person you dont know at a partyEngaging in a conversation with three friends at a partyJoining a conversation with unknown people at a partyEntering a party or event where you dont know anyone Desensitization and Social Anxiety Hierarchy Desensitization therapy aims to remove fear from your anxiety-inducing situations  and replacing that fear with relaxation techniques to obtain a calm and rational response. There are three parts of the desensitization process: Relaxation: Your healthcare provider will help you with relaxation techniques and breathing exercises to help you manage your nervousnessHierarchy: You will create an anxiety hierarchy based on your unique fears and situationPractice: Your therapist will help you work your way down the anxiety hierarchy, starting at the easiest item and working slowly through each step of the hierarchy until you can face the final and most anxiety-inducing step.   Its important to not rush through this process. For people who are eager to stop their social anxiety, they often rush through the steps and will end up actually harming their treatment. By working slowly through the process, you can ensure that you are truly comfortable and relaxed. If going to the next stage induces anxiety, you can return to a lesser step in order to build on your relaxation training.   Your therapist may recommend that you only go through the hierarchy during therapy situations so your healthcare provider can ensure you are safe and comfortable throughout the process. The number of sessions it takes to work through the hierarchy varies from person to person. Some phobias can be conquered in as little as four to six sessions; more severe cases will need several months of therapy.   Find Help With the 7 Best Online Anxiety Support Groups

How Texting Affects Teen Literacy - 1624 Words

How Texting Affects Teen Literacy When most people think about teen literacy, they refer to texting. Most people think that texting harms teenagers, but in reality it does not. Text messaging is perhaps one of the things people do most daily, especially teenagers. These days teens are nearly inseparable from their phones. Teenagers are growing with an increasing rate with these cell phones. Teens depend on their cell phones to get through day to day things dealing with personal and professional lives. Although when people think about texting, it is not a bad thing. It has its pros and cons, and to think it has more pros than anything. Texting is very much influenced by advancement in technology. Experts say that technology has put a new emphasis on writing and reading in today s generation. Technology also adds new layers to understanding and what is means to be literate. It requires the combination of manual, visual, and cognitive attention. Texting helps our communication skills, language skills, writing skills, a nd classroom skills. Texting â€Å"As texting has features in common with both writing and speaking, we might expect experience with it to relate to both teens reading and writing development† (Plester, Wood, Bell 49). Texting helps teenagers with reading skills by phonological awareness. It makes teenagers more aware of what they are saying, it also makes them stronger writers and readers than someone who does not text. Texting makes teens more aware of theirShow MoreRelatedTexting And Teen Literacy : Understanding And Knowing How Texting Affects Literacy Overall, Particularly With Teenagers1206 Words   |  5 PagesTexting and Teen Literacy My personal interest in researching this topic is understanding and knowing how texting affects literacy overall, especially with teenagers. I know that communication has evolved and as we move forward with technology, there are/will be positive and negative results that will arise and affect our daily and normal lives in how we communicate This will affect not only our day-to-day communication but also in how we learn. I would like to know more about this topic becauseRead MoreMobile Phones And Its Impact On The Way1559 Words   |  7 Pagestoday’s world you cannot go anywhere without seeing at least one person attached to their cell phone texting. This day and age sending a text is the quickest and most efficient form of communication. The Berkman Center for Internet Society at Harvard University found that (78%) of teens now have a cell phone and almost half (47%) of those teens have smartphones. That translates into (37%) of all teens who have cellphones, up from ju st (23%) in 2011(Madden). Today, people tend to use their phonesRead MoreEffect of Texting on Teens1686 Words   |  7 PagesWhat is the Effect of Texting on Teenagers? Cell phones are becoming a modern day necessity, to the point that they are a must have for every teenager and adult.   Human beings are growing increasingly attached to these devices, depending on them more and more for their communication with other people, job duties, and other daily activities that they must accomplish. One way that we are taking advantage of cell phone technology at a rapidly growing rate is through the use of text messaging.Read MoreEffect of Texting on Teens1686 Words   |  7 PagesWhat is the Effect of Texting on Teenagers? Cell phones are becoming a modern day necessity, to the point that they are a must have for every teenager and adult.   Human beings are growing increasingly attached to these devices, depending on them more and more for their communication with other people, job duties, and other daily activities that they must accomplish. One way that we are taking advantage of cell phone technology at a rapidly growing rate is through the use of text messaging.Read MoreThe Effects of Text Messaging on Teen Literacy783 Words   |  4 PagesText messaging can affect a person’s social skills, writing skills, driving skills. The money that people spend on phones and texting can cause financial hardship. Text messaging has begun to have a detrimental effect on people’s writing skills. They use inventive spelling and abbreviations. As most teenagers get used to short texting, some of their grades dropped to the spelling errors they make. So many teens get used to wing abbreviation that they write that way. Teenager’s writing skills haveRead MoreThe Effects Of Texting On Children s Children1120 Words   |  5 Pages 2005). Texting is such an important communicate channel for teenagers, but what does texting mean exactly? Texting is an action which describes not using proper English grammar to send me ssages. Data suggest, 63% of all teens said they exchange text messages with other people every day. Until today, this trend is still continue developing. The most teenagers all said they cannot leave text in lives (Kuehn, 2012), does it affect school-aged children in literacy? Absolutely yes. Literacy includesRead MoreTexting: More Drawbacks than Benefits Essay1584 Words   |  7 PagesTexting, the new age means of communications involves a series of point-to-point signals that are transmitted through a network. It first originated from radio telegraphy and the key idea behind texting was to use this â€Å"telephony-optimized system†, and to transport messages on the signaling paths needed to control the â€Å"telephony traffic† during time periods when no signaling traffic existed. Texting nowadays has become more of an exasperation than help in many aspects of life. Due to texting ourRead MoreInfluence of Texting on Literacy847 Words   |  4 Pagesto send and re ceive text messages. Texting, short messaging services, has existed since the early 1990s and today, 64% of teenagers in the United States participate in texting. Psychologists from various universities such as Coventry University and University of Tasmania have composed studies to establish if texting does, in fact, have an affect on literacy. Texting and literacy have been shown to be linked in these various studies and articles. Today, literacy refers to the â€Å"ability to decode informationRead MoreEffects of Texting on Society Essay1141 Words   |  5 Pagesadvantage of texting is that it allows people to send short messages to anyone in any part of the world. Another advantage of texting is picture messaging which is a service that allows people to capture and share valuable moments. Texting is also a major distraction for teenagers, and it can affect important tasks such as driving. A large number of teenagers die while texting and driving at the same time. While texting contains many advantages such as easier communication, texting can be very addictingRead MoreThe Effects Of Texting On Teens : Introduction And Hypothesis1130 Words   |  5 Pages The Affect Texting Has on Teens Introduction and Hypothesis The average teen from the ages 13-17 sends about 3,339 text messages per month, and 1 in 3 teens send over 100 per day. Teenagers are sending texts about 8% more than they were last year. Females send an outstanding amount of 4,050 text messages per month, and males send about 2,539. You think those numbers are shocking? Think again. The average teen spends about 9-10 hours on their phones every

A Rose For Emily Literary Analysis - 957 Words

William Faulkner is a well-known author, whose writing belongs in the Realism era in the American Literary Canon. His writing was influence by his Southern upbringing, often setting his stories in the fictional Southern town, Yoknapatawpha County. â€Å"A Rose for Emily† was one of Faulkner’s first published pieces and displays many of the now signature characteristics of Faulkner’s writing. The short story provides commentary through the use of many symbols. In William Faulkner’s short story, â€Å"A Rose for Emily†, the author uses the townspeople as a representation of societal expectations and judgments, Emily and her house as symbols for the past, and Homer’s corpse as a physical representation of the fear of loneliness. Faulkner includes the†¦show more content†¦There are many instances where Emily resists change, unable to let go of the Southern, antebellum lifestyle she grew up with. This creates a contrast between Emily and the rest of the town, which is progressing and modernizing as time goes by. Emily’s traditional nature puts an emphasis on her representation of the past. She actively resists modernization, choosing to reply to the mayor’s offer to call with a letter â€Å"on paper of an archaic shape, [written with] thin, flowing calligraphy in faded ink† (Faulkner 1). Emily’s actions represent the past and an inability to let go of it. She is stuck in the past, unwilling to accept the change that the future brings. Emily and her house are the last glimpses of the past in her town; as the town progresses, her house stood unmoving, â€Å"lifting its stubborn and coquettish decay above the cotton wagons† (Faulkner 1). The house continues to display the style of the past, despite the decay and progression of style. Emily and her house represent the past, when her house was new and in style. Emily’s resistance to change and longing for the past is appropriate, considering her age and upbringing. She is an older woman, who grew up during the Civil War era in the South. The reason the South fought in the Civil War was to protect their lifestyle at all costs. The South was unwilling to change, stubbornly clinging to the antebellum way of life. This philosophy shaped theShow MoreRelatedLiterary Analysis of â€Å"a Rose for Emily†1277 Words   |  6 PagesLiterary Analysis of â€Å"A Rose For Emily† The short story, â€Å"A Rose for Emily†, by William Faulkner, is told by an unnamed narrator and broken into five sections. The story is not chronological, but completely out of order, adding mystery and climax. The first section begins with the death of the main character, Emily Grierson, and relates the thoughts and actions of the small Southern U.S. town. A flawed relationship between the town and Miss Emily is seen throughout the story. The tension betweenRead MoreEssay on â€Å"a Rose for Emily† Literary Analysis743 Words   |  3 PagesCameron Barba Ms. Carunchio English 11B 12 February 2009 â€Å"A Rose for Emily† Literary Analysis In â€Å"A Rose for Emily†, William Faulkner uses setting, character development, and stylistic devices to express the mystery of Emily and the somewhat gossip-obsessed attitude the townspeople have towards Emily. Faulkner uses the setting to convey the mystery surrounding Emily and her actions. For example, Faulkner writes â€Å" knocked at the door through which no visitor had passed since she ceased givingRead MoreA Rose for Emily: Literary Analysis Essay1023 Words   |  5 PagesWilliam Faulkner’s â€Å"A Rose for Emily† Literary Analysis In William Faulkner’s story â€Å"A Rose for Emily† his main character Miss Emily Grierson’s deranged behavior leaves the reader questioning her mental status. Emily comes from a family with high expectations of her a sort of â€Å"hereditary obligation† (30). Emily has been mentally manipulated by her as so indicated in the line of the story â€Å"we did not say she was crazy then we believed she had to do that we remember all the young menRead MoreA Rose For Emily Literary Analysis975 Words   |  4 Pages In the short story, â€Å"A Rose for Emily,† William Faulkner uses a modernistic style of writing combined with Southern Gothic themes to show how strange or â€Å"perverse† of a character Emily Grierson is. The story is split into five parts which all take place throughout Emily’s life. These five parts are not in chronological order. Not until the story is looked at in chronological order will the reader understand the full personality and life of Emily Grierson. The first and last thing the reader seesRead MoreA Rose For Emily Literary Analysis875 Words   |  4 Pagesnew ideas allows for both the individual and society to progress. William Faulkner packs the short story â€Å"A Rose for Emily† with different types of literary devices that describes the fight against change in the post-U.S. Civil War South. Faulkner’s story takes place in the Southern town of Jefferson Mississippi in the late 1800’s, early 1900’s. The symbolism of the primary characters (Emily Grierson, her father and the Grierson estate) chronicles how difficult change is in Jefferson. Assuming a darkRead MoreEssay A Rose for Emily: Literary Analysis 2990 Words   |  4 PagesENG 102 Analysis Research Paper 09-25-10 Literary Analysis William Faulkner’s short story â€Å"A Rose for Emily† carries a theme represented by a dying breed of that era, while using symbolism to represent tragedy, loneliness and some form of pride, the story also shows how far one will go to have the approval of others and the pursuit of happiness. In today’s times, a person’s image could mean everything in life and almost everyone tries to fit into the main stream in some form at some pointRead MoreThe Story Of An Hour And A Rose For Emily Literary Analysis1297 Words   |  6 PagesKate Chopins The Story of an Hour and William Faulkners â€Å"A Rose for Emily tells the story of women who face isolation and struggle with their own terms of freedom upon the death of a male figure in their life. Louise and Emily come from different time periods, backgrounds, and have different experiences, yet both share commonality in that they have let themselves be affected by the unrealistic expectations placed on them as traditional ladies. Both of these characters are commonly misconstruedRead MoreA Rose for Emily889 Words   |  4 PagesLiterary Analysis for â€Å"A Rose for Emily† Sometimes a Rose is Not a Rose: A Literary Analysis of â€Å"A Rose for Emily† In the short story â€Å"A Rose for Emily†, written by William Faulkner, the negative impact of Emily’s upbringing by an overprotective father, leads to incredible pattern in her life and the obvious mental illness that takes over as she not so graciously ages. While written in five sections, the first and last section is written in present time, and the three middle sectionsRead MoreA Tale of Terror 1087 Words   |  4 PagesWilliam Faulkner’s â€Å"A Rose for Emily,† a short story about the odd Emily Grierson, a once well-respected woman in a small southern town, takes readers into a whirlwind of a story leading up to a horrifying discovery about Miss Emily’s secretive demeanor. Through his characterization of Miss Emily, his descriptions of the setting, and his use of foreshadowing, Faulkner effectively develops â€Å"A Rose for Emily† into a horrific tale. The first way that Faulkner organizes â€Å"A Rose for Emily† is in his characterizationRead MoreThe Mystery of the Rose and the Narrator in A Rose for Emily by Faulkner1182 Words   |  5 PagesWhile one of the most traditional interpretations of â€Å"A Rose for Emily† is the variety of meanings for the â€Å"rose† presented in the title and how the â€Å"rose† fits in with the story. Laura Getty states in her article many varied perspectives that many could ponder when identifying what the â€Å"rose† stands for. She states many possible theories that depict what the â€Å"rose† means, including theories of other writers that help support her own theory and also that adds another way that most might not consider

Efficiency and Collaboration Proposal Free Essays

Efficiency and Collaboration Proposal Learning Team D: Terry Hooks, Dante Legare, Reginald Mitchell, Javier Sanchez, and Stephanie Wright University of Phoenix BIS/220 Lakeesha Seawood November 10, 2011 Efficiency and Collaboration Microsoft Excel to Microsoft Access Benefits in the Work Environment The benefits of using Microsoft Access in the work environment for the Party Plates Company would be the ease of creating â€Å"contacts, issue tracking, project tracking, and asset tracking,† (Software-Matters, 2011). This program would help the company by maintaining the current clients and customers previous orders, attach receipts, shipment orders, and any other documents directly to their profile. The company will be able to forecast future orders and share the information across the company using Windows SharePoint Services. We will write a custom essay sample on Efficiency and Collaboration Proposal or any similar topic only for you Order Now Using this option will help the employees share information, back up the data, and will ultimately keep everybody working in a joint collaborative effort. Reginald Mitchell The excel spreadsheets that are currently being used work primarily off of memory. If the save icon is not clicked all work will be lost if the program is closed accidently. The same tragedy can happen if there is a power loss as well. The benefits of using access are it works primarily off of storage. The data that is entered is automatically saved and the database is updated. While using access more than one person can work on the same file at one time. Excel only allows one person to use the spreadsheet at one time. Stephanie Wright Information from Excel Excel Exported to Acces. Examples of Tables, Reports and Queries. Javier Sanchez Suggestions for Improvement The implantation of the Transaction Processing System will help the company to monitor, collect, store and process data generated from the daily transaction. This system will replace the antiquated system that is in place currently. Transaction processing system Transaction processing system Transaction Transaction Business database Business database Detailed reports Detailed reports Paper plates Paper plates The data that is collected from transactions are placed into batches. This system is called Batch Processing. Using collaborative software such as Peachtree by Sage (www. peachtree. com) will help the company manage their financial transactions. Using this software the company will have access to sales ledgers, purchase ledgers, sales order processing. Stephanie Wright Conclusion In conclusion, the Party Plates Company would have easier access to pertinent data. By manipulating fields and properly formulating the tasks required in an excel spreadsheet, the company can track what is needed in each department and apply it to its database more efficiently. The Party Plates Company can also quickly make reports from each department within the company. For example, if the Supervisor or Department Manager of the Human Resources Department wanted a report on all personnel that had missed more than five days of work over a three month period, excluding holidays, vacations, and maternity leave. He or she would simply access the database and simply click the required field to receive the answers desired for the report in particular. With excel alone; this would be more of a tedious task. With excel one could enter the data in fields and have such data imported to access to be stored. This helps every business because the data is saved and can be retrieved at a later date if necessary for reports, strategy building, and brain storming new products or projects. If a database is built with the proper parameters the product will be more conclusive for the task of the company, or a department within the company that the database is built. In summary the implantations of the various information systems will allow the company to operate more effectively. Dante L. LeGare Reference Software-Matters. 2011. Microsoft Office Access benefits. â€Å"Software-Matters†. Retrieved from http://www. software-matters. co. uk/microsoft-access-benefits. html. How to cite Efficiency and Collaboration Proposal, Papers

Ipads Integrated Marketing Communications Report free essay sample

Apple’s iPad is a tablet computer adding a new genre to their mobile devices. The report will discuss the brand positioning and any recommendations for future IMC planning. Apple’s corporate headquarters are based in California in the US in the heart of the Hi-tech industry. They are global in terms of computer electronic consumable sales. Apple position themselves as a top of the range brand with pioneering innovations and consumer needs and wants in mind. Steve Jobs, former co-founder, chairman and CEO of Apple Inc. , made a compelling positioning statement during his introduction of the iPad at a conference in January 2010, he stated that the iPad is â€Å"so much more intimate than a laptop, and it’s so much more capable than a smartphone with its gorgeous screen† (STONE, 2010). Apple is committed to remaining in the forefront of innovation and quality, and therefore will sustain their competitive advantage in a rapidly evolving market. This report will also highlight the importance of media for Apple’s brand and how Apple have used this to reach its’ target audience and increase brand awareness. It will also question if Apple is focusing on the Marketing Communications Mix or are they relying more on the desire of the ‘brand’? The theory behind IMC is to use all aspects of marketing communication such as Advertising, Public Relations, Direct marketing and Personal selling to attain and sustain long-term customer relationships while strengthening brand awareness and increasing profits. Apple’s use and effectiveness of the IMC campaign and their success from it will be discussed further in this report along with what message Apple are trying to deliver in their advertising of the iPad. Apple’s Integrated Marketing Communications Programme for iPad. The Apple brand is instantly recognisable throughout the world due to the company’s positioning strategy of their product line by way of product features, quality and ease of use to name a few. Their leadership in innovation gives the brand competitive advantage and this has fed the want and desire for the brand by consumers. Therefore the iPad having the Apple brand already created a certain am The Apple brand is instantly recognisable throughout the world due to the company’s positioning strategy of their product line by way of product features, quality and ease of use to name a few. Their leadership in innovation gives the brand competitive advantage and this has fed the want and desire for the brand by consumers. Therefore the iPad having the Apple brand already created a certain am Apple is no different to most organisations for using promotional and advertising tools to gain customers’ interest and the desire for their products. However, their marketing on innovation and design of the iPad also catches the attention of new potential consumers. To many the technology was not totally new, but the concept was and Apple focussed on that. Previous products from Apple put their brand in the limelight and made any new product launch a much anticipated one. amount of reputation, awareness and prominence in the marketplace before it was even launched. So how is Apple’s Integrated Marketing Communications organised to communicate the iPad’s positioning strategy? Firstly, we should look at the brand positioning and how the iPad fits in. Brand Positioning Brands and the management of brands have become very important elements of culture and the economy. A brand can increase the products perceived value and therefore brand management and the marketing techniques used are seen as vital to increase brand equity and the positioning of their products. Marketers see a brand as an implied promise of the level of quality consumers have come to expect from the brands’ products and that future products will meet those expectations. Apple is seen as an ‘iconic brand that delivers revolutionary, beautifully designed and incredibly profitable products. (Daye, 2012). The ‘Apple’ brand is in fact Number 1 in brand value according to Forbes, saying it is worth $87. 1 billion, up 52% from two years ago (Forbes, 2012). The master of the Apple brand was Steve Jobs who was an excellent brand marketer and core to what Apple is today. He saw the future for Apple which was going beyond computers, therefore his fir st step was to remove the word ‘Computer’ from their logo. Doing this allowed the company to diversify and expand into the world of mobile devices and more. Doing this allowed the company to diversify and expand into the world of mobile devices and more. Just as the products are very important for competitiveness, the brand is too, and the Apple brand certainly has succeeded in building up a very valuable good: an instantly recognizable and universally respected brand. This makes it easier to promote and sell the iPad. In fact, some brands over time become cult brands: consumers become passionate about the brand and levels of loyalty go beyond reason (Roberts, 2004) and Apple has become a cult brand in some respects. As mentioned in Steve Jobs’ compelling positioning statement in the introduction, he made two important statements about the product. They were that the iPad was between two already highly successful mobile devices, the laptop and the smartphone, and very importantly that the iPad had competitive advantages over each. Apple brand followers were instantly excited and could not wait for the release of the iPad so they could be the first to have it, whether they needed such a device or not! The iPad was a game-changer in the tech world when released in April of 2010 and some believe it may end the personal computer era such is the strength of the brand. Target Audience The iPad’s target audience is not as clear as one would think, it turns out that it is very broad. The initial thought on the iPad by the media was that it was just a big iPhone that could not be used for regular phone calls, so who would want something like that? Apple believed, like for the iPod, that the iPad was for everyone. They got this perception when a year after the iPod was released many consumers still believed the device was for ‘techies and celebrities’. The task, therefore, was to use communications to inform world audiences that the iPod (and now the iPad) was for everyone, not just a select few (Fill, 2009). The fact that many features and programs on the iPad were inherited from the iPod and iPhone it meant that users would be familiar with the devices’ capabilities and have the advantage of mobile computing too. The iPad had the potential to target music lovers of all ages and denominations, it was a learning tool for both students and professionals with the addition of thousands of applications (apps) available. The variety of apps could attract consumers who love to read, share photographs, stay in touch through forms of email, forums, virtual meetings, social media and Apples’ ‘Facetime’ to name a few. This made the iPads’ audience vast and diverse. Target market and segments Segmentation is necessary because a single product is unlikely to meet the needs of all customers in a mass market (Fill, 2009). This should be the case for most products, however the iPad is satisfying many needs and desires. For example, due to the variety of applications available, the iPad becomes an educational tool, a recreational tool, a business tool and a communication tool, all of which the iPad was designed for. It is clear the device is equally good for home use as well as business for both genders. But the competitiveness of the product is strengthened by Apple’s award winning dedicated music store, iTunes, which delivers seamless downloading of not just music, but books and movies too, which widens the target market and covers several market segments. The need to communicate through channels such as social media, example is Facebook, and websites specifically designed for mobile devices such as iVillage for women, make the iPad a very attractive device as it is stylish, light weight and now trendy to own one. Consumers of all ages and backgrounds can potentially own one as the price of the base model is relatively acceptable in terms of technical devices is concerned. Because of the potential to increase productivity businesses are scrambling to purchase the iPad, students and colleges want them, and they are seen being used by news broadcasters and presenters not to mention government representatives. Apple do not appear to target markets like other companies do, they tend to target people. They use elements of IMC and AIDA (Attention, Interest, Desire, and Action) to achieve and maintain customer loyalty and increase brand awareness. They managed to present complex technology in an easy, user friendly and fun way, a key to their success in many markets. Evaluation of the products’ Integrated Marketing Communications plan: Apple continued on the successes of previous products when launching their iPad product, using images and reminders of what those previous products have done for the world. Their marketing communications for the iPad very much focused on what the company has done and what they are best at. In the keynote presentation of the iPad, the company reminded us that in October 2001, Apple revolutionised the way people listen to music with the iPod, in April 2003 Apple revolutionised the way people buy music, videos and games with iTunes. In October 2007, they revolutionised the world of mobile communications with the iPhone, and now with the iPad, Apple will ‘revolutionise’ the world again. Steve Jobs’ enthusiastic description of the device during his Keynote in January 2010 makes the individual user feel that it was made for them, that they will â€Å"hold the internet in their hands and it is an incredible experience. Steve Jobs on many occasions has stated that he loves Apple products and their customers. This shows in the customer support Apple has invested in. The company internally is well briefed on how Apple wants to be perceived, again this shows in how secrecy shrouds products prior to their launch. Their communication mix is very much audience f ocused and always consistent. The message for iPad is clear, it is a device for the individual who could personalise it and bring it anywhere. Apples’ marketing objectives were quite simple for the iPad. Their approach has always been the same, but different to other organisations, their introduction was somewhat spectacular due to the fact that products prior to launch were always successfully kept a secret. This made Apple brand fans excited and other consumers intrigued. Apples’ marketing strategy is â€Å"It’s better to be simple† and it shows in their marketing communications as they keep their advertising minimalistic and product information in simple language. The main forms they use are social media, online advertising, presentation keynotes and sometimes viral marketing! Either way, the message is clear and simple; the product is exciting, fun and easy to use. This is unusual, as traditionally, technical products were always described by their systems’ statistics and technical terminology which the average consumer does not understand. Brand awareness is increased because of the hype. The communication mix or marketing mix involves the implementation of a marketing plan consisting of: i) Promotion, ii) Product, iii) Price and iv) Place. The Apple brand is an incredibly strong brand hence ‘Promotion’ is mentioned first. Apple, surprisingly, do not spend as much on advertising as one would think. Media such as television and magazines are their main choice but what Apple did and did best were product launch press releases. As mentioned before, keynote presentations were what Apples’ former CEO was extraordinary at. And people who mattered most to promote and place the new product in the media through public relations press releases, were present at these presentations. Secrecy of a product generated interest and added to that the Apple brand which created hype, resulted in enthusiastic anticipation of the iPad launch. Commercials were simplistic but visually pleasing and this enhanced the beauty and simplicity of the design and features of the iPad, exactly what Steve Jobs himself loved about Apple products. This is also mirrored in their shop designs featuring simple but sophisticated look just displaying the Apple products promoting their features. More recently, the iPad has been placed in most good computer electronic stores around the world and of course Apples’ own e-commerce website. It is now as easy to purchase the iPad as it is to buy shoes. The iPad, like other Apple products, is designed and manufactured to the highest standards as always maintained by the former CEO Steve Jobs. The Product is probably Apples’ most important ‘P’ in the communication mix as they believe they have the most a product can offer. Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings. (Apple, 2004). The products and the brand will push the other ‘Ps’ of the mix for Apple. Price was not as important for Apple as their products. With their iPad they have competitive advantage with innovation, they also have control with materials, such as touch screens and flash memory to keep costs down over their competitors. Most electronic goods’ prices generally fall as the product nears the end of its PLC, (Product Life Cycle). Not so much with Apple products. Apple manages to get people hooked on their products from an early age. The iPad, like other Apple mobile devices, are very easy and fun to use and have the capability of adapting to the user by means of applications and personalisation. Therefore, as the user grows older the device can contain more ‘mature’ applications. For example, games and early learning apps can entertain children while music and movies are a must for adolescences, and productivity and news may be important for adults. Today we cannot live without social networking and weather information! This is a very clever way of reaching a varied target audience that is not confined to gender, demographics, interests, or even age and Apple use ‘apps’ to promote the iPad. The effectiveness of the IMC campaign is hard to measure for the iPad as an individual Apple product, as much of the interest is down to the loyalty of the brand also. Critics will always point to the negatives, but there is without doubt, evidence to show the iPad is a huge success. Promoting the iPad to young users, for example, in schools and colleges and images of celebrities and peers using them means it generates the desire to own one. Apple can also lock the consumer into the brand by linking their products and services so that they continue to use the brand through life. Conclusion Their advertising and in-store presentation of the iPad gives the product a prestigious image, but the ability to allow the consumer to try it or ‘play’ with it in their stores shows the confidence the company has for their products’ capabilities and quality, and that is what consumers inevitably pick up on. For effective marketing there needs to be effective communication of the information of the product. Apple does it well, but they do it simply and that seems to work. The desire they have generated for the consumer to want a fun and productive device is unquenchable. Apple may not follow all the rules of Integrated Marketing Communications, but they are careful in the planning of a product entry into the market. Secrecy, hype, presentations and image are key to their success it seems and the Apple brand remains powerful and resilient. Recommendations Apple as a company must be transparent to remain credible and sustainable in today’s business climate. This will also aid in the expansion into emerging markets. The success of the iPad has been a cornerstone for the company roven by sales of nearly 40 million iPads at the end of 2011, according to Forbes, and they expect 73 million in sales by the end of 2012. This can be over confident and risky as they lack new innovation since the iPad 2 launch. To continue growth into 2013 Apple’s marketing strategy will need to focus on brand positioning, promotion, customer service and estimate a competitive price of iPad with additional features linking to research and analysis of the environmental forces to compete in the global market. A continual S. W. O. T. analysis would benefit to understand the company’s position. Promotion development and strategies can be extremely effective if Apple continues to focus on its strategic human resource management and by making consistent attempts to remodel its marketing plan to continue successfully.

Essay Prompt Essays - Characters In Hamlet, Film, Fiction

Essay Prompt: The American novelist, John Irving, says said about his work The World According to Garp, that it is a life-redeeming work in which everybody dies. Comment on the extent to which the same might be said of Hamlet. http://puu.sh/fKahB/46427e2e6b.png Life Redeeming Deaths in Hamlet Redemption, " the action of saving or being saved from sin, error, or evil" ( OED ) defines the main course of action for many of the characters in both William Shakespeare's Hamlet and John Irving's The World According to Garp . In Shakespeare's Hamlet, Fortinbras, Laertes, and Hamlet are three characters who seek to avenge their fathers' deaths. Due to the fundamental faults that each of the characters possess, many lives are lost in the process. Although these deaths are tragic, they are made acceptable to the reader because Fortinbras, Laertes, and Hamlet ultimately acknowledge their previous shortcomings and redeem themselves by overcoming them. The first act of revenge is witnessed when Fortinbras vows to seek revenge for his father who lost a portion of his land after dying in combat to King Hamlet. To pursue his act of vengeance, the hot-headed Fortinbras readies an army "to recover [the lands], by strong hand / And terms compulsatory, those foresaid lands / So by his father lost" (1.1.101-3) and writes a letter to Claudius demanding the surrender of this lost land. Before Fortinbras could embark on his invasion, Claudius convinces Fortinbras' uncle, the Norwegian King, that the invasion would be futile. This leads to Fortinbras' uncle forbidding him from from waging war on Denmark. Instead, Fortinbras is granted permission to take an army through Denmark to attack Poland , a request to which he concedes . True to his word, Fortinbras is seen with his army marching through the fields of Denmark on his way to Poland. When Hamlet stumbles upon Fortinbras' army, he remarks that To be great / is not to stir wi thout great argument / but greatly to find quarrel in a straw / when honor's at the stake (4.4.53-56). Here, Hamlet acknowledges that even though Fortinbras has little desire to lead an attack against Poland, he does so to defend his family's honour. Hamlet deduces that Fortinbras has an excessive attachment to honour and it is Fortinbras' honour and morality that proves to be his shortcoming. Fortinbras wants to avenge his father by reclaiming the lands his father lost, a desire which unfortunately conflicts with his ability to honour his uncle's request to not wage war on Denmark. However, it could be suggested that the King of Norway secretly supports Fortinbras' quest for revenge when he grants Fortinbras his army. It is possible that the Norwegian King informed Claudius that he has dissuaded his nephew from waging war on Denmark because he knows that this will cause Claudius to let his guard down and thus he will not suspect an attack. If this were to be taken for truth, then Fortinbras could honour both his father and his uncle at the same time. But, this is never confirmed to be true, and it is unlikely that Fortinbras would suspect such a plan from his uncle, and thus his dilemma persists. Amidst this conflict, Fortinbras initially chooses the honour of his uncle over avenging his father. For the majority of Hamlet, he dutifully carries out his uncle's request. However towards the end of the play, Fortinbras realizes the fault in his honour and decides that he values his vow to his father more than his promise to his uncle, thus prepares an army to attack Denmark. It comes as a surprise to Fortinbras when he arrives on the scene only to find that his quest for revenge is no longer necessary, as the whole royal family had been killed off except for Hamlet who is on the verge of death . With Hamlet's dying breaths he passes on his blessings to Fortinbras to retake the throne , and thus Fortinbras is able to reclaiming his father's land while also honouring his uncle at the same time by not having to wage war upon Denmark . Fortinbras is thus able to honour both his uncle's wishes and his vow he made towards his

Trinity Community Hospital Development

Trinity Community Hospital Development Introduction Trinity community hospital operates in an environment that is influenced by national trends and policy frameworks. Currently, the hospital aspires to establish elaborate orthopedic, cardiovascular and cancer centers. Opening such centers will imply increased spending on the part of the hospital.Advertising We will write a custom case study sample on Trinity Community Hospital Development specifically for you for only $16.05 $11/page Learn More Despite the hospital’s strong strategies and planning, the revenues from the anticipated increase in volumes of patients have not been forthcoming leading to a drop in profit margins. The rationale is that national policies have affected the hospital’s financial performance negatively. While the self-pay program is yielding marginal revenues for Trinity Community Hospital, there has been a surge in Medicare and Medicaid utilization. Government’s increased involvement in health care has seen the rise of new health care policies. Ideally, national policies seek to increase health insurance covers to more people although it is detrimental in the end. This paper discusses the impacts of national trends and policies on the hospital and prescribes a possible legislation. Impacts of National trends on Trinity Community Hospital National health policies have changed dramatically over the recent years. The government hopes to increase the number of uninsured individuals by rolling out a policy that has seen public health care providers record increased membership. Medicaid and Medicare health care providers are public funded and as such, it is hard for private hospitals and health care insurers to compete effectively. There is a clear negative impact on community hospitals and private health care facilities. Trinity Hospital has had a declining financial performance. In fact, the revenues dropped from $462 million to $ 427 million in a period of two years. Trinity hospita l therefore contends with the question of reduced revenues. Reduced revenues have many impacts for Trinity Community Hospital. Chiefly, there is an apparent need for the hospital to open oncology, orthopedic and cardiovascular centers within the community.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Oncology services remain a major concern for the hospital given that the demand for such services is anticipated to increase exponentially in future. Besides, oncology services remain poorly organized in the hospital with only a few cardiologists liaising with the hospital to facilitate the diagnoses and prevention processes. To establish functional centers, the hospital needs to prioritize on urgently demanded service centers. For orthopedic and cardiovascular services, Regional Hospital and Tertiary Medical Center provide efficient services. Hence, the hospital ought to prio ritize on oncology services that are absent or poorly organized in other hospitals. National trends therefore will imply a review of the strategic plan to grapple with diminishing revenues. This is in agreement with David Joint’s perspective that the government has become far too involved in the health care sector at the expense of health facilities. Second, the hospital’s goal of establishing high quality centers that provide oncology, orthopedic and cardiovascular services is at risk. Quality service centers imply more medical practitioners and employees. Nonetheless, the physicians’ returns do not match the heightened costs and as such, Trinity Community Hospital stands to lose a substantial number of already employed members of the staff while putting up with strained ability to hire skilled professionals. This will in turn make the hospital unable to attend to the needs of the hospital. This is not only detrimental for the hospital’s ability to meet its objectives but also lead to a farther reduction in revenues in addition to worsened shortage of medics (Marshall Rossman, 2009). Another impact that is embedded in the imminent shortage of physicians is an increase of demand for healthcare services, which at the current situation will not be met. This is not only at Trinity Community hospital but also at the community level.Advertising We will write a custom case study sample on Trinity Community Hospital Development specifically for you for only $16.05 $11/page Learn More Regional Hospital and Tertiary Medical Center will be unable to meet the demands of the patients given the impending shortage of physicians. Therefore, the national objective of increasing provision of health care to numerous people will not be achieved in the long term. Finally, Trinity Community Hospital may not be able to realize its objectives and goals stipulated in the strategic plan. It is therefore critical to review the stra tegic plan to match the current trends. This would in turn insinuate a delayed realization of the hospital’s goals to provide health care services that are high of quality while at the same time complying with the national policies and trends that have made the services inaccessible contrary of the objectives of the national policies. Possible Solution and Legislation There are numerous impacts that will ensue after the legislators and policymakers allow a policy that reduces physicians’ payments to guide health care facilities. To arrive at a solution and a possible framework that will see the attainment of both the government and hospital’s objectives, there is the need to explore alternatives. At the outset, it is apparent that the government would like to see the number of people without health covers reduce significantly. The policy reflects a short-term antidote for an entrenched problem. Joint and Holland are right in their assertion that there is a need for Trinity Community Hospital to be proactive in the activities of Hospital Political Action Committee that will propose a feedback to the legislators as well as the national policymakers. Primarily, working closely with the Committee will enhance lobbying. According to Krugman Wells (2006), a strong body that addresses the issues and impacts surrounding the current policies and national trends will have a better chance of convincing the policymakers than when Trinity confronts the policymakers as a single organization.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The committee will also allow the members to address pertinent issues and explore alternatives for the policies (Krugman Wells, 2006). For Trinity Community Hospital, alternatives that it will present to the committee include the following although they are not limited to the Board’s opinion. First, it is important for the national legislators to appreciate that the current policies are inadequate to address the issues of rising demand for specific health services. Evidently, oncology and cancer services are not meeting the current demand of patients in the hospitals located within the community. Coupled with the fact that the government legislations seek to reduce physicians’ payments, the demand is poised to increase in the long term. As such, policies that address the issue of access to quality services for specific medical areas as orthopedic, oncology and cardiovascular could be the starting point during the feedback presentation. Besides, it is important to arti culate the rising shortage for physicians in different sectors through the Hospital Political Action Committee. For oncology services, Trinity Community Hospital alongside other hospitals is yet to establish functional centers that provide cancer services to the members of the community partially because of the apparent shortage of medical professionals in the area. To that end, the policymakers will have to understand the glaring crises that may typify health care system in future. Subsequently, a possible legislation ought to prioritize on the areas that need staffing. While some health care services are readily available to the community, others remain elusive and it is upon the government to introduce a special category of physicians whose payments will be forthcoming. This does not only allure more people to join medical schools to pursue professions whose services are needed but also increase the ability for the hospital to retain current medics and provide improved health car e services. Further, Trinity Hospital will use this platform to explicate that the numbers of uninsured patients continue to rise. Although Medicaid and Medicare constitute substantial percentage of health care insurance, increasing numbers of people have no medical covers and insurance to access health care in the community. An alternative policy ought to focus on reducing the number of uninsured members of the community while also ensuring that they prioritize on areas whose demand for services is high. Finally, the legislators ought to enhance a more comprehensive policy that addresses prevention healthcare as opposed to curative care. In line with Trinity Hospital’s objectives of embarking on community outreaches and sensitization to the members of the community, the policies ought to give priority to prevention programs that will not only reduce demand for health care services but also facilitate reduction of the current workload amongst physicians. It should be made a p olicy for members of the community to access basic information regarding orthopedic, cardiovascular and oncology services. Besides, the policy should be driven by a campaign to improve people’s lifestyles and elucidate on dangers that are associated with specific lifestyles. This way, the hospital will reduce the anticipated numbers of patients seeking health care services and live within its objectives of providing quality healthcare services for patients given that their numbers will drop substantially. Summary In sum, it is important for the entire team at Trinity Community Hospital to appreciate the effects that national trends and policies will have on the hospital’s plans and projections. First, the policies will lead to a farther reduction in the revenues of the hospital. The revenue margin has reduced substantially in a period of two years. With such a decline in annual revenues, Trinity Community Hospital grapples with the need to establish orthopedic, cardiov ascular and oncology centers which will be affected by diminishing revenues. Besides, legislations that seek to withdraw payments from physicians will lead to a sharp shortage of physician across the entire country. This is notwithstanding the growing demand for oncology services in particular. This is bearing in mind that, hospitals like Trinity Community Hospital are yet to organize their respective cancer departments. To address these issues, Trinity hospital ought to liaise with Hospital Political Action Committee that will increase the organization’s ability to lobby the legislators (Marshall Rossman, 2009). It is through the committee that Trinity Community hospital will be able to explicate the impacts of the policies. Besides, the committee will be able articulate the review of such policies to benefit the entire community. The amendments in the current policies will also focus on the need for more improved prevention care programs. This will go a long way in reducin g the current unmet demand for services in the community. References Krugman, P. Wells, R. (2006). Health Care Policies and Impacts on Hospitals. New York: Worth Publishers. Marshall, C. Rossman, B. (2009). Healthcare Policies and Long-Term Impacts. Thousand Oaks: Sage Publications.